Underwater CGI for stc's global cable network
For Saudi Telecom Company’s (stc) submarine cable networks, we created realistic images that depict the intricate undersea telecommunications infrastructure connecting continents. This project combined studio photography, CGI, and digital photo compositing to achieve technically accurate and visually appealing visuals. The challenge was to produce images that were not only precise but also captivating, serving multiple applications within the company, from technical documentation to marketing materials.
Client: stc
Creative & Art Direction: Wunderman Thompson
Production: Into Reflection KSA
Year: 2022
Making-of