Evocative flooring visuals for Tarkett
We've created a unique visual narrative for Tarkett's 'Inspired Nature' flooring collection, combining architecture with natural elements. Using a blend of real photography and CGI, we've created unlikely but possible architectural settings that showcase Tarkett's nature-inspired textures.
Client: Tarkett
Creative & Art Direction: Leap
Year: 2022
CGI sketch phase:
The client's vision was to juxtapose dominant, singular structures with expansive natural backdrops. In response, we designed numerous unique shapes and structures. Each was crafted with a suitable base to highlight the new flooring product, complemented by open areas to prominently display the surrounding landscape.
Making-of
Spreadsheets
