Joven In: youthful spirit campaign for Caja Rural


Commissioned by Caja Rural, our 'JÓVEN IN' campaign seeks to spotlight the fierce, youthful spirit determined to bring about change. This collection employs both photography and advanced digital compositing techniques to vividly illustrate this generation's fight against prejudice and outdated norms.

Client: Caja Rural
Creative Direction: En Buen Sitio
Year: 2022

 
 

 

Making-of digital compositing


Mikel Muruzabal

Specializing in advertising and commercial photography, CGI and special effects, in Mikel Muruzabal Studio we deliver innovative visual solutions to brands worldwide from our base in Northern Spain.

http://www.mikelmuruzabal.com
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Inside Vicuña, the metro carriage logistics leader