Zero-gravity fashion photography for Ziiiro

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Colour, sharpness and weightlessness define our work with Ziiiro designer wristwatches. Through photography and photo compositing, we push the boundaries of gravity, creating ethereal advertising images that strike a balance between the bold modernity of fashion and the timeless elegance of these super-creative designer pieces.

Client: Ziiiro
Creative & Art Direction: Robert Dabi
Year: 2014

The name Ziiiro comes from "zero-gravity" and the client wanted to retain this concept for the series; the project became a blend of fashion, product and sci-fi photography.

Making-of video

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