Surreal "Pintxos" campaign to reactivate retail


In a one-of-a-kind campaign for the Pamplona City Council, we blurred the lines between gastronomy and retail. Pamplona's famed 'pintxos' come to life as fashion items in this surreal series—imagine a down jacket representing salmon or trousers taking the form of shrimp. Through minimalist yet intricate compositions, we've captured the unique texture and color of these culinary delights while promoting local businesses after Covid quarantine in a fresh and imaginative way.

Client: Ayuntamiento de Pamplona
Creative Direction: Brandok
Year: 2020

 
 

This campaign makes you look twice—where culinary art meets retail creativity.

 

Muru Studios

Specializing in advertising and commercial photography, CGI, film and AI art, I lead Muru Studios, where we deliver innovative visual solutions to brands worldwide from our base in Northern Spain.

http://www.murustudios.com
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