STC National Day campaign: bridging worlds
For Saudi National Day, we teamed up with the Saudi Telecommunications Company (stc) to create a series of visuals for a compelling campaign. Using our expertise in photography, digital compositing and CGI, we created multi-layered scenes linked by colour and the use of STC's signature coral square, used here as a gate connecting two physically distant worlds. These visuals emphasise how STC's cutting-edge technology bridges gaps, connecting us to professionals in different fields and, most importantly, to our loved ones.
Client: stc
Creative & Art Direction: Wunderman Thompson
Production: Into Reflection KSA
Year: 2022
