Photography for responsible drinking campaign
For the Government of Navarra's campaign promoting responsible alcohol consumption, we took photographs of different beverages. Each shot was taken in the studio from the same perspective, digitally composed in varying environments, and depicting the drinks as if they were about to spill over, suggesting that another sip might be excessive. The aim was to visually represent the idea that it's important to know your limits when it comes to alcohol.
Client: Gobierno de Navarra
Creative & Art Direction: Artworks
Year: 2017
Visualizing the fine line between pleasure and excess, the campaign is a strong reminder to drink responsibly.
