"Nature Works": Interface Flooring imagery


For Interface Flooring's 'Nature Works' campaign, we had to illustrate the seamless integration of architecture and nature. The project began with digitally crafting architectural open spaces situated amidst natural environments. Then, we incorporated models who had been photographed in our studios to add a human touch. The final compositions are sprawling images that convey both the spatiality of the architectural designs and the quality and allure of Interface Flooring's new collection.

Client: Interface, Inc.
Creative & Art Direction: Good Brand Consultants
Year: 2022

 
 

Digital sketching

 
 

From CGI sketch to digital compositing

 

Final outcome

As well as showcasing the product, these images are a testimony to the artistic and technical capabilities of our team, expanding the limits of what commercial photography can achieve.

 

Muru Studios

Specializing in advertising and commercial photography, CGI, film and AI art, I lead Muru Studios, where we deliver innovative visual solutions to brands worldwide from our base in Northern Spain.

http://www.murustudios.com
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