"Nature Works": Interface Flooring imagery
For Interface Flooring's 'Nature Works' campaign, we had to illustrate the seamless integration of architecture and nature. The project began with digitally crafting architectural open spaces situated amidst natural environments. Then, we incorporated models who had been photographed in our studios to add a human touch. The final compositions are sprawling images that convey both the spatiality of the architectural designs and the quality and allure of Interface Flooring's new collection.
Client: Interface, Inc.
Creative & Art Direction: Good Brand Consultants
Year: 2022
Digital sketching
From CGI sketch to digital compositing
Final outcome