Flying with deals: PamplonUp campaign
Working with the creatives at La Llorona, we brought these images to life for a Pamplona City Council’ engaging campaign, aimed at revitalising local commerce. Taking visual cues from the popular film 'Up!', we showed local shopkeepers as well as shoppers suspended in mid-air, as if from a cluster of balloons.
Client: Ayuntamiento de Pamplona
Creative & Art Direction: La Llorona
Year: 2020
This whimsical approach isn't just for show; it's part of a larger strategy to offer discount vouchers to residents and visitors alike, incentivizing them to discover local shops and save money in the process.
