Cuidar(nos) es placer: HIV awareness campaign

27 Jan

Our 'Cuidar(nos) es placer' campaign, created in collaboration with SARE Association, aims to tackle the critical issue of HIV/AIDS prevention. Utilizing striking black and white imagery, the campaign spot puts a symbolic lens on the imperatives of self-care and mutual respect in sexual relationships. Designed to provoke thought and drive awareness, the campaign blends artistic depth with a powerful educational message.

Client: SARE
Creative Direction: Brandok
Year: 2022

This campaign doesn't just ask you to protect yourself; it invites you to think about your role in a community where care and respect can literally save lives.

AdvertisingPharma & Personal Care

Muru Studios

Specializing in advertising and commercial photography, CGI, film and AI art, I lead Muru Studios, where we deliver innovative visual solutions to brands worldwide from our base in Northern Spain.

http://www.murustudios.com

Cuidar(nos) es placer: HIV awareness campaign

This campaign doesn't just ask you to protect yourself; it invites you to think about your role in a community where care and respect can literally save lives.

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