Cuidar(nos) es placer: HIV awareness campaign

27 Jan

Our 'Cuidar(nos) es placer' campaign, created in collaboration with SARE Association, aims to tackle the critical issue of HIV/AIDS prevention. Utilizing striking black and white imagery, the campaign spot puts a symbolic lens on the imperatives of self-care and mutual respect in sexual relationships. Designed to provoke thought and drive awareness, the campaign blends artistic depth with a powerful educational message.

Client: SARE
Creative Direction: Brandok
Year: 2022

This campaign doesn't just ask you to protect yourself; it invites you to think about your role in a community where care and respect can literally save lives.

AdvertisingPharma & Personal Care

Mikel Muruzabal

Specializing in advertising and commercial photography, CGI and special effects, in Mikel Muruzabal Studio we deliver innovative visual solutions to brands worldwide from our base in Northern Spain.

http://www.mikelmuruzabal.com

Cuidar(nos) es placer: HIV awareness campaign

This campaign doesn't just ask you to protect yourself; it invites you to think about your role in a community where care and respect can literally save lives.

A North American visual journey through AI art

Monbake's fantasy calendar: a child's dream