COVID-19 cultural reopening campaign
In the post-COVID world, reconnecting with culture was essential. Muru Studios took this challenge head-on by teaming up with the Government of Navarra to roll out the 'Breathe Culture' campaign. Through striking black-and-white photography and a meaningful short film, we showcased individuals of all ages wearing masks adorned with cultural motifs. Our aim? to fuel optimism and reignite a passion for concerts, talks, and arts. This campaign is more than just a message—it's a call to action for safe cultural participation.
Client: Gobierno de Navarra
Creative & Art Direction: KEN
Year: 2020
